Finding and focusing on product value is probably one of the hardest still the most difficult part of building a successful product. There are many great articles and books all around explaining the necessary steps and efforts entrepreneurs need to take. There are also trainers with good training which can help in finding a product’s real essence and ultimately why customers will pay for it. The different strategies and frameworks can be summarized in 5 steps:
- Do your research
- Build your first MVP
- Talk to potential customers
- Learn and rebuild
- Sell
It sounds simple but each step is a process on its own that requires a lot of effort, persistence, and adaptation.
However, there is another important aspect of how to increase your focus on product value. This is the question of what not to do. More specifically, which are the elements that should be bought or outsourced. At this point, SW-only solutions have a clear advantage. State-of-the-art cloud solutions provide an efficient and convenient way to set up and operate infrastructure. For HW companies and products, this option doesn’t exist. At some point, the HW which will host and deliver your value has to be designed and built. Even if it is built from off-the-shelf modules and components there is no way to get away from the problem. And the effort associated is considerable which could be better spent of product value itself.
Custom Chip Solution’s Electronic Platform Management solution gives an answer to this challenge. It is a turn-key solution for electronic HW startups and companies to rely on our expertise while spending the effort on what ultimately will sell your product, the value. This includes all necessary services which are required to have a production-ready electronic platform:
- Initial assessment of product state and needs
- Target costing
- HW and Firmware (re)design
- Supply chain and obsolescence management
- Production preparation and series management
And what really differentiates us from our competitors? It is the focus and understanding what we do and build has ultimately one goal: support your product in delivering value!
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